Announcement: Attention Manufacturer and Distributor Partner - Mobile 1st Initive
Announcement: Attention Manufacturer and Distributor Partner - Mobile 1st Initive
All,
I don't know if you felt the pain of the last Google Algorithm change in 2015 and 2016, or if it was insignificant since so many dealers haven't been leveraging digital. But we have done strategy sessions with many of the largest dealers who absolutely felt the impact of this change, some said "it was like Google just turned of our phones". They found themselves scrambling to get compliant, downsize and figure out how to climb their way back up the ladder, so they were once again an option to potential consumers searching for their products and services in their local areas.
It is both a scary time for those who have been occupying page 1 and don't change, and an extraordinary opportunity for smaller dealers to do a quite takeover!
While 3 years ago, you may not have felt the brunt of the change the more dealers advance and depend on the internet to drive business the greater potential impact it could have on manufacturer and distributor sales volumes.
As change is inevitable trying to keep up with consumers adoption of new technology devices and behavior changes, we are up for another major round of changes. After a relatively lengthy wait, Google has started to roll out its mobile-first index. Google first announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years.
Luckily CI Web Group has been preparing for this update for the past year developing an entirely new Wordpress theme, plugins and developing our team's strategy for implementation of new code, content, seo and marketing strategies. Wordpress global network has also been preparing, but it's also important for us to make sure our partners are prepared.
It's a major change. In fact, Google has started to re-index/rank websites already and Wordpress is prepared to launch a major core update rendering a high percentage of Wordpress themes and plugins incompatible with the new version!
The entire name of the game with websites, content, hosting, etc and digital marketing just got even more complicated. Things like APM and Structured Data are not going to be an add on, but rather a requirement (we have been educating dealers and trying to increase adoption for over a year now). I'm scheduled a webinar for me to present on these updates.. but it's worth familiarizing yourself and any help getting the word out, would be greatly appreciated.
I just want to make sure everyone is aware of the significance of this update... as the impacts could be felt in waves.
I am introducing these changes at every live event, webinar and TSM training as possible, but the more people we teach, the better. I know there are lots of trainers teaching the TSM's and dealers how and what to prioritize. Thought we could join forces.
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After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years. Last ...