Email and Text Marketing Implementation Strategy | CI Web Group, Inc,

Email and Text Marketing Implementation Strategy

Email and Text Marketing Implementation Strategy:

  1. You are going to need an email / text marketing system:
    1. Check out our recommended email marketing platforms and services  (our CRM system has a very simple email and text marketing system included in your existing CRM service plan - if you're subscribed.)
  2.  You are going to need a list properly formatted to market to (Customers, Prospects, Vendors, Partners, Etc - the better they know you, the higher the open rate)
    1. Need Help Formatting your List for an Import - Use our VA (Virtual Assistant Partners to get the work done)
    2. Learn more about list segmentation strategies for improved results
  3. Your preformatted list needs imported as a CSV file into your email marketing software - we can do this for you - sign up here.
  4. You are going to need Content:
    1. Email Copy - Hire a copywriter
    2. Licensed Images if you do not have your own - Get our discounted rates here.
    3. Graphics Design / Newsletter Design
      1. Hire CI Web Group to create your graphics using
        1. Website Admin Hours
        2. Social Marketing Design Hours
        3. Email Marketing Design Hours
        4. Graphics Design Hours
      2. Use a company like 99Designs
    4. Polls, Assessments, Quizzes and Calculators are great solutions for Email Marketing Content (make them yourself  or hire us to)
    5. Gamify your email newsletters with a Growth Hacking System filled with Competitions, Giveaways, and Contests
    6. Implement a Referral Rewards System into your email and text marketing
  5. Poof - put everything together and it's time to hit send.  If you need help, let us know.
  6. Measure results, view the analytics and keep tweaking and improving the content, layout and call to action.

Your Brand Deserves Professional Email Copywriters

Telling valuable and engaging stories that will move your target and open wide the lines of communication with each and every person who you do business with.

Maximum Reach

The primary objective of our email copywriters with the copy we produce and the emails we send is to reach your customers in the most effective way possible. To generate consistent responses. In doing so, what we are able to do is keep your customers engaged with your brand; eager to strike up conversation; and excited to purchase from you.

Fresh Content Every Time

In the world of SEO, originality is of the utmost importance, which is why we guarantee only the freshest of content for the emails we will be sending on your behalf. We want to engage your customer base and further establish your brand simultaneously. And reaching the people who buy from you directly is one of the best ways to do that.

Always Willing to Revise

We offer unlimited revisions because it has proven time and time again to be not only the most effective way to produce the best email copy possible, but also extremely useful when it comes to getting to know our clients’ individual companies and brands. We want everyone we work with to be 100% satisfied with our services, and always being willing to revise definitely assures that.

A Wealth of Writers

We have an impressive wealth of writers from all over the United States and Canada who work tirelessly to capture every aspect of the clients they work with in the copy they write. We know how difficult it is to find the right people to represent your brand, and that’s why we screen every writer we bring on extensively to make sure they’re going to consistently write quality emails and meet every deadline that’s given to them. That way, you can focus on all the other ins and outs of running your business and we can handle all of your email copy needs.

How it Works

Step 1

First, you need to sign up for a subscription that’s going to work for you and decide exactly how much email copy we will be writing on your behalf. The amount of content you will need depends on how far you want to extend your reach and how many heads you want to turn. It’s also very dependent on how saturated your niche is. For those with many competitors, some extra content can work wonders. Fortunately for you, we can help iron out all of these particular details and figure out what kind of email copy is going to work best for you throughout the entirety of your campaign.

Step 2

Second, one of our Managing Editors will reach to you to discuss what you’re trying to accomplish with the email copy we will be writing. If you’ve never worked with a content production team, some of the details we will need is what your company specializes in, if you currently have any content at your disposal, and what your ultimate goals are when it comes to what we will be producing for you.

Step 3

From there, you’ll receive monthly status updates from our team letting you know how the campaign is running. We will also use these monthly check-ins to ask for additional information from you. The more information we get from you the better, so any newsworthy tidbits you have about the goings on at your company are incredibly valuable. This gives our writers some additional ideas for topics to include in the content they write and leads to better email copy in the long run.

Step 4

Lastly, as the campaign progresses, we will go over what is working well and what may need to be reevaluated going forward. Since email copy can be tricky, we will need feedback from you on how we can improve our processes and the content we will be producing for you. We want to build a solid working relationship with you and crank out email copy that draws more attention to your company and spikes the interest of your customers overall.

The product is only available in a subscription (no contract of course). We start from the ground up and define an editorial that should last months and years. Who are you? What makes you valuable? What kind of stories will be so compelling to your target audience that they won’t be able to help themselves in making a purchase decision.

Make a Great First Impression

Rather than supplying your customers with cookie-cutter welcome emails, or notifications that they have no interest in, we will ensure that your email copy is engaging, easy to read, and sure to increase interest in you, your company, and your brand as soon as we hit send.

Establish Long-lasting Relationships

Other than the products you sell, communicating via email is the most direct way for you to get in touch with your customer base. By giving them messages to latch onto, you’re giving them a reason to buy into your brand, thus encouraging better loyalty overall.

Give the People What They Want

People want to buy from companies that they share common interests with. Whether you’re into sports, gaming, multimedia, or even marketing, you want to do business with people you feel represented by. And we will see to it that we are representing you and your brand with all of the email copy that we produce for you.

Boost Your Follower Count

Companies that have strong brands also have strong follower counts. But, in order to propel yourself to the next level and really start getting your message out there, you need to start at the ground floor. And producing strong email copy is one of the ways we can make that happen for you.

Expand Your Brand

Having an established, well-respected brand is every business owner’s dream. You don’t want to stagnate though, which is why having direct access to your customers is so important. It will allow you to get the feedback you need and empower you to expand your brand.

Increase Traffic to Your Website

By drawing increased attention to your website via email, you can guarantee yourself a more prominent, authoritative spot within your industry. This will build better brand loyalty with all your customers and more trust in the products you sell.

Our Email Copywriting Philosophy

For business owners new and old, being able to effectively reach your customer base via email is absolutely crucial to your personal success and the overall success of your company. However, getting consistent results and responses from your customers is really tricky, especially if you haven’t already made a good first impression. So, by choosing to work with us, what we set out to do for you is open up a dialogue with your customers that’s going to draw more of them to your website, and in turn, help you bolster profits overall.

Whether it’s a welcome email, or a standard notification that’s being sent to your customers, we want your email copy to read like it’s coming directly from you. And by spending time getting acquainted with you and your brand, our goal is to write each email in a way that reflects what your company is all about and the appreciation you have for those who buy from you.

Work With Top-Notch Email Copywriters

There are many reasons why people choose to work with us, but one of the most common is our attention to detail and emphasis on customer satisfaction. We put a lot of time and effort into the email copy we produce for you, and we want to ensure that it reflects your brand well and reads in a very professional and respectful way. We want more than anything for your customers to look forward to receiving emails from you and engaging in conversation that builds trust and better brand loyalty.

Our email writers are all especially well trained in content production and client relations. And since you have access to unlimited revisions, our writers will revise as much as needed to get your email copy exactly where it needs to be. We are fortunate enough to have a very dedicated team and we want you to utilize all of their talents as much as possible throughout the entire content production process.

Our Email Copywriters’ Process

Being able to engage freely with your customer base can be a timely endeavor. Establishing the proper channels and spending the time reaching out and responding to everyone takes a substantial amount of hours and effort, which many business owners unfortunately don’t have. So, what we do is produce email copy on your behalf that you can then use to communicate with all of your customers one by one.

Having worked with so many clients before, and having provided them with the same email writing service that we will be providing for you, we know what it takes to ensure a successful campaign. Our incredibly talented team of writers know exactly how to produce extremely high quality email copy that you can use to reach your customers in an effective, fruitful, not to mention, easily repeatable, way.

Why Outsource Email Writing

The main reason why our clients choose to outsource their email writing to us is because we are ultimately the ones responsible for the entire process. As a business owner, you may already know how expensive it is to establish a whole writing department, or how long it takes to scour the web in search of the perfect writer. So, what we do, is bear the brunt of the entire content production process and take care of everything for you!

That way, you can rest assured that we are not only providing you with quality email copy, but also serving you and your company to the absolute best of our abilities. This takes all of the email copy writing off of your plate, thus freeing you up to handle the day-to-day operations of your business as effectively as possible and further establish yourself as a contender in your particular industry.

Statistically Better Results

Out of the many objectives that professionals in the marketing industry have, being able to consistently reach and engage their customers is priority number one. In fact, 54% of marketers cited increased email response rates as the most important aspect of the campaigns they’re currently working on, and something that more and more companies are needing in the internet age. Surprisingly, well-produced email copy is something that has unfortunately fallen to wayside for many different companies out there, which is a shame since it’s projected that over 3 billion people will be actively using email by 2020.

Of these 3 billion people, studies have found that 86% would like to receive promotional emails from companies they do business with regularly. However, many companies out there aren’t fully seizing this opportunity to reach their customer base and build some long-lasting partnerships and connections. Essentially, they’re leaving money on the table, but it doesn’t have to be this way. With help from our email writing team, we can improve your clickthrough rate for every email you send, generate more consistent responses from your customers, and further establish a sustainable line of communication with the people who choose to buy your products and services.