Hyperlocal Marketing Strategies - Local Listing and Business Marketing

Hyperlocal Marketing Strategies - Local Listing and Business Marketing

The Digital World Will Continue to Go Hyperlocal

Local: everybody’s doing it and so should you.

No, really. The digital landscape is making it easier than ever for local businesses to interact with consumers and there's lots of options you can do on your own for FREE or, if you have more money than time - outsource it to CI Web Group so you can stay focused on your business.

Facebook Local Marketing

Facebook Local gives consumers a more localized social platform. Sign Up for our Local Business Marketing Plan.  Facebook Targeted Advertising - allows you to leverage ads with hyperlocal and target metrics. You can sign up and manage it yourself or offload the work to CI Web Group - we just need to know your budget and we can work through the target demo and geographics together.

Google Local Marketing

Search Engine Optimization still leads the pack in the most important place to leverage your marketing dollars and the best place to position your business (where the largest volume of prospects are looking). However, SEO is now hyper-dependent on way more than your website content, code and design.... your Local Positioning across local business listings, social media sites, google apps and a comprehensive view of your brand's popularity based on consumer reviews. 

Web, search, social, mobile, local = SEO.
  1. Google Posts rolled out to all businesses in 2017 and allows for a more aggressive local marketing approach. Sign Up for Google Posting Program
  2. Google Maps/Google Business - Sign up for our Google Maps Management plan online.
  3. Google Local Services Ads make it easy to prove you’re trustworthy. Sign Up Online
  4. Google Adwords - PPC Program allows you to have a sniper approach to your local advertising. - Sign Up for PPC Management

Reviews Acquisition for Local Marketing Results

There are 3 different strategic initiatives when it comes to reviews and they are critically important and a dependency of your total marketing efforts success rate.

Reviews by City 

NearbyNow Reviews Acquisition System, when coupled with a hyperlocal SEO Team's efforts allows you to dominate local cities for various search phrases. Sign up for the Software and Local SEO Team Management.

3rd Party Site Reviews - Reviews on Local Listing Directories

CI Web Group has one of the most successful Local Listing Marketing strategies for small to midsize companies.  Sign Up for our Local Business Marketing Plan

Onsite Reviews for Schema Markup

By redeveloping your website to include the Schematic Markup Requirements for your industry (i.e. here's a link to the HVAC Schema Coding Requirements) - You now increase your chances of converting your new prospects when they see your website showcased in the SERP listings - like this!  If you are already a client of CI Web Group, you can add Schema Coding to your website here, if not, let's set up a strategy session and see if your website technology can support this integration.

Email and Text Marketing - You can't get more local than your current customer list!

Let's dive into this, once you have the above priorities in motion knocked out!  It's a process, not a project.

Let’s hope we see more of this local focus in search results and social media in 2018 and beyond because this gives local businesses the chance to compete with even the biggest brands for consumer attention.

With all these local advancements, I’m predicting that big brands will focus on local marketing - getting all their locations ranking in the local pack in search results, local events, local social media pages, etc.  That means local/small businesses will need to be more on top of it than ever. You might be able to compete with big brands, but you’ll have to fight for it in 2018.  

Think local, transparent and digital and you're off to a good start. 

Of course all local business marketing programs start with an exceptional reviews acquisition commitment and strategy.

Transparency and trust are already a big deal when consumers look for local businesses.  Everyone reads reviews. They search for your social media profiles. They Internet stalk you because they want to know everything they can possibly know about you before they come to your business.  And, the Internet is catching up. People can leave reviews on your social pages and profiles. Google recently added an extra layer of verification and trust to home services businesses with its Local Services Ads.

You’ll probably see more acts of transparency in 2018, so beef up your review marketing strategy and start giving consumers a behind-the-scenes look at your business. Add a human element to your marketing so that you’re more than a logo, a product, a service. Bring the transparency in 2018 and you will be rewarded. 

Make this the year that you build your best digital marketing strategy.

Content Marketing Will Become Even More Important

Content marketing isn’t a trend. At least, I hope it isn’t. If it is, I’m out of a job when the fad dies.

But, it’s getting bigger, and it’s no wonder - 70% of people said they’d rather learn about a business through an article than an ad. And, content marketing is cheaper than many other forms of marketing (plus it can produce more leads).

Remember, content marketing can take many forms - from blog posts to videos and infographics.

It’s kind of hard to do it all yourself while running your business, so if you don’t have time, consider outsourcing your content creation to streamline your process. 

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