Mindset and Page Count - We can predict a company's annual sales and growth.
It might be hard to believe, however - we have so much experience we can literally peg and predict a companies annual sales and growth path based on 2 things.
Mindset and Page Count.
Page Count:
- A company with less than 10 pages is probably doing less than a 1/4 million in annual sales.
- 25 pages - Estimate is a 1/2 million in annual sales.
- 250 pages - Estimate is $5M
- 450+ pages of optimized content - Estimate is $15 million in annual sales.
Are there exceptions, yes:
- A company in a small town who's been in business since 1950.
- Commercial work (which is primarily referral), etc. But, don't fight the rule, we have way more examples that show... it's the rule than those exceptions.
- A company doing warranty work or installations for Home Depot/Amazon (both typically have low margins and bad reviews)
- A company consistently getting negative reviews or no reviews
The Logic:
Not Reality: The reason they have 450 pages and spend 5 figures a month on digital marketing is because they make 20m in sales.
Reality: The reason they make 20m+ in revenue is because they followed the 12 Step Roadmap (they listen and learn) - manage their mindset and follow the strategy:
- Do more of what's working.
- Reallocate whats not working to something that is.
- Always be asking what's next. What am I not doing yet that I should be.
Here's the #1 Cause of Failure: Mindset
Building a website and conquering the Google Giant to become the number 1 choice out of hundreds of thousands or millions of other pages is hard!
If you know it's hard, choose to be positive through the process!
2 Companies go through the Same Process (ride the same ride).
1 owner reacts like my Dad on the left and achieves ongoing success. 1 reacts like my Son on the right and is miserable through the process and just quits. Both are on a scary ride... Choose the right mindset to create the results you wish to achieve.
The same thing applies to a website project taking longer than the planned timeline - Here's the best example we can share:
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