Mindset and Page Count - We can predict a company's annual sales and growth.
Mindset and Page Count - We can predict a company's annual sales and growth.
It might be hard to believe, however - we have so much experience we can literally peg and predict a companies annual sales and growth path based on 2 things.
Mindset and Page Count.
Page Count:
A company with less than 10 pages is probably doing less than a 1/4 million in annual sales.
25 pages - Estimate is a 1/2 million in annual sales.
250 pages - Estimate is $5M
450+ pages of optimized content - Estimate is $15 million in annual sales.
Are there exceptions, yes:
A company in a small town who's been in business since 1950.
Commercial work (which is primarily referral), etc. But, don't fight the rule, we have way more examples that show... it's the rule than those exceptions.
A company doing warranty work or installations for Home Depot/Amazon (both typically have low margins and bad reviews)
A company consistently getting negative reviews or no reviews
The Logic:
Not Reality: The reason they have 450 pages and spend 5 figures a month on digital marketing is because they make 20m in sales.
Reality: The reason they make 20m+ in revenue is because they followed the 12 Step Roadmap (they listen and learn) - manage their mindset and follow the strategy:
Do more of what's working.
Reallocate whats not working to something that is.
Always be asking what's next. What am I not doing yet that I should be.
Here's the #1 Cause of Failure: Mindset
Building a website and conquering the Google Giant to become the number 1 choice out of hundreds of thousands or millions of other pages is hard!
If you know it's hard, choose to be positive through the process!
2 Companies go through the Same Process (ride the same ride).
1 owner reacts like my Dad on the left and achieves ongoing success. 1 reacts like my Son on the right and is miserable through the process and just quits. Both are on a scary ride... Choose the right mindset to create the results you wish to achieve.
The same thing applies to a website project taking longer than the planned timeline - Here's the best example we can share:
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