Schematic Markup for SEO and Reviews Acquisition Integration - CI Web Group

Schematic Markup for SEO and Reviews Acquisition Integration

What is Schema Markup & Why It’s Important for SEO

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Schema markup, found at, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create, back in 2011.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.  Rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.

According to a study by acmque, less than one-third of Google’s search results include a rich snippet with markup. This exposes a huge opportunity for the rest. Very few things in SEO, today, can move the dial quickly. This can.

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