What is Google Local Service Ads?
With traditional Google Pay Per Click, you pay for the clicks that you get from the customers and those clicks don't guarantee any leads/phone calls. Google has released a program where you can pay for the leads that you receive. With this new Local service ads, you can advertise on Google and receive potential leads/customers. Leads will come in as messages and phone calls through your local service ads.
How to Get Started?
At this time, Local Services ads are available only for certain service categories and areas.
Service categories
Locksmiths, plumbers, electricians, HVAC, and garage door services.
Areas: Below are the areas where Google Local Service Ads/ Google Guaranteed ads are LIVE right now. This program is in a testing phase and Google should roll out the services everywhere in the States gradually. It's better to sign up for this service in advance.
Arizona: Phoenix
California: Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose
Florida: Miami
Georgia: Atlanta
Illinois: Chicago
Massachusetts: Boston
Michigan: Detroit
New York: New York
Pennsylvania: Philadelphia
Texas: Dallas
Washington: Seattle
Washington, D.C.
Select cities may have additional job types. To learn more or to get started, sign up here. Sign up will include the third-party verification process and they will perform the background checks for each and every technician in your company. Once you are verified business then you are eligible for Google Guaranteed Ads, it's an easy process.
Accessing your Local Services ads account
You can access your Local Services ads account anytime online and through the app (Android, iOS). Using these tools, you can:
- Receive and manage leads
- Communicate with customers about their requests and record notes
- Track your leads and bookings
- View Ads performance
- Pause the campaign if you are too busy with the service schedule
- Adjust your budget
About Google Costs & Payments
Click here to understand the costs and payments related to your Local Service ads program.
Some of our customers have signed up and they were managing the Local Service ads on their own. We got the feedback that they received irrelevant leads/phone calls. They handed over the campaigns to CI Web Group took and we minimized the invalid leads. We manage the ad campaigns with the right set of your profitable services, areas, and budget on a weekly basis.
CI Web Group Can Manage Your Local Services Ad Account For You:
If you are thinking it's a lot to manage on your end then don't worry, we are here to make it happen for you. We can manage your Google Local Service ads on our end at a nominal monthly management fee.
Click here to sign up for the monthly management service with us.
Note: Please sign up for our monthly management services only after you're verified for Google Guaranteed ads from Google.
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