Web, Marketing and Mindset Strategies for Success
Designing Your Marketing Team, HVAC Website Strategies & Voice Search - Let's talk about:
- Designing the Perfect Marketing Team. Your internal Digital Asset Manager.
- The basics of an HVAC a website, the review functionality, maintenance agreements, financing integration, and more.
- Understanding major technology changes that are impacting the functionality of a website.
- Voice Search, Mobile 1st, HTTPS, Visual Search, Schema Market-up, and more! Content creation requirements and key phrase selection.
- Why having the wrong content on your website can be a great strategy.
- Why you should never freak out... focus on asking questions.
- No website is perfect, but if you delay, it will be old.
- If you know something's hard to do, then choose to smile through the process.
- You have to show up, suit up and participate in your project.... partner with your team and work together to make things better!
- Getting upset and starting over is more damaging than being patient and persistent when working with your marketing team.