Your Brand Deserves - Better Website Copy
We always say... content is the most important and least budgeted part the website project! While CI Web Group will write content for SEO (because it's required to perform the service), SEO content is less expensive and less quality than website copy written by a copywriter. It's designed for search engine robots to crawl, index and properly file/place a page on a website. That being said, what businesses REALLY NEED, is better website copy that's focused on conversions in addition to SEO.
We have a great partner you can leverage independently, or you can contract through CI Web Group, and we can manage the process of getting your work done with our partner for you. We just want to make sure you have a clear understanding, the best options available (when you don't want to write it yourself) and have the greatest opportunity for success!
Good copy grabs the soul. It slips into the unconscious and gently massages the reader with the firm yet supple grip of the gods, moving the reader to action. It is unseen. You don’t notice great copy. You just let it take you on a journey. A journey from skeptical website visitor to customer.
Built to jive completely with SEO best practices, or custom to your specific SEO style guide.
Twice copy edited and put through copyscape to ensure 100% unique and original deliverables.
This is as much an art as it is a science, we’ll work until you are happy!
We have a very large team of writing talent from across the US and Canada, writers who are experts in their field.
The value of a website is not just how much traffic it can attract, it is in how many customers it can convert. You do all this work getting attention. You run around doing podcasts, setting up speaking engagements, advertising on social media, etc. ALL TO BRING PEOPLE BACK TO YOUR WEBSITE!!
Imagine that you get 10,000 website visitors per month and they convert to product sale @ one percent, meaning you net roughly 100 customers every month from your traffic. Imagine that you sell products that range from $500 to $1000 (averaging $750). And finally, imagine that the difference between bad copy and great copy is a meagre and conservative bump of 0.2% in conversion.
This means that you are able to convert a whole 20 more customers out of the 10,000 website visitors. The result? A whopping addition of $180,000 to your annual revenue.
This is a premium and expensive service. But, yah, it’s worth it!
Humanity is Simply a Collection of Stories
Every single word that you publish on your website is critical to your overall success. How you describe yourself and the story you tell about your brand… What’s you mission? Do you have a purpose?
The internet consumer today is ABSOLUTELY BOMBARDED with an onslaught of content all freaking day. They wake up and sling through Facebook for 20-30 minutes, making contact with literally hundreds of pieces of content before they can even open their eyes. They spend another 20 minutes filtering through the 100 emails from overnight, finding the 6 that were relevant to their lives. By the time they are ready to hit the sack and call it a day – your target market has quite literally consumed content from thousands of different ideas, brands, people, etc.
- What sets you apart?
- Why should your target care about your story?
- Are you going to drown in a sea of content?
- Or are you going to shine through?
When you’re writing website copy you need to walk through a serious and thoughtful branding exercise. You are quite literally defining the success of the next 5 years of your business. It’s imperative that you take this seriously. Let’s have a chat!
It will be the best decision you ever made.
Website Copywriting Service Philosophy
Anyone can throw together some copy for their website. But, what separates good copy from great copy is whether it can influence your customers to buy your products and services and increase your overall conversion rate. And our team of website copywriters specialize in doing just that. They have a great deal of experience with producing effective copy, aiding our clients in bolstering profits, and drawing increased attention to all our clients’ websites and individual product pages.
It’s the experience that our writers have with writing different kinds of website copy for the variety of clients that we have that sets us apart from our competitors. We have a team of exceptional writers from all over the United States and Canada that have worked with companies very similar to yours and all have impressive backgrounds in content production. As soon as you sign on with Article-Writing.co, what we can guarantee is access to these high level professionals that can help take you, your company, and your brand to the next echelon of success.
One of the first questions we ask our clients upon signing on with us is how many people visit their website? Are they drawing in about 1,000 unique visitors to their website each month, or are they drawing in closer to 10,000 people every time they measure their overall web traffic? This information is extremely important to us and to our team of writers, because the amount of people visiting your website has a substantial impact on your conversion rate and the profits you’re earning from each visit your customers make to your product pages each and every month.
What we like to do for our clients is properly optimize the product pages they already have as a way to encourage more sales per visit and ultimately increase their overall earnings. One of the first steps is to get all of your individual product pages to rank higher, but once we have accomplished that, it’s all about surrounding the products and services you offer with snappy, engaging content that encourages consumers to buy whatever it is you’re selling. And given how quickly the internet works, it’s absolutely crucial that you give us an opportunity to help you reach more people and improve your conversion rate.
For example, if you can bump your conversion rate up by 1% just by reevaluating the way you communicate with the 10,000 customers that visit your website each month, that’s 100 new sales! Multiply that by 12 months in a year and you’re looking at some serious earnings. But, it doesn’t happen overnight. In fact, it takes time to properly optimize the pages on your website and really bolster sales in an effective, but also repeatable way. Fortunately, given their experience in the industry, our website copywriters know exactly the kind of copy that can spark interest in the products and services you provide and encourage more purchases from your customers overall.
Our Website Copywriting team also utilizes SEO best practices to ensure that the copy they’re producing for you is going to help turn the kinds of profits that will take your business to the next level. By combining a smart use of keywords with conversion-oriented copy, our writers are able to provide our clients with a serious, long term bump in both their web traffic and sales and also make them more competitive in their particular industry. Aside from that, by including worthwhile content on your website, what you’re able to do is further establish your brand and give your customers an incentive to make a repeat visit to your website.
In the world of internet sales, the pen is often mightier than the sword, which is why we put such a strong emphasis on the words that consumers will be reading with each visit that’s made to your website. We know how important the products and services you offer are, and we want to represent that in the content we produce for you and ensure that it fits your website and brand in the absolute best way possible.
We will also work at turning that drab, boring website into one that generates interest in your products and services, maintains loyal relationships, and brings in new clients. One thing we’ve learned in our years of experience is that a slick looking, well-designed website won’t generate the traffic you’re hoping for if the content is subpar. And if there’s one thing we hate to see on our clients’ websites, it’s underdeveloped sales copy. So, regardless of your industry, we’ll make sure the content on your website helps separate you from your competitors, improves your overall conversion rate, and represents your brand in the most professional and respectful way possible.
Unlike many other website copywriting services that take a cookie cutter approach to the content they produce, we ensure nothing but the freshest, most engaging copy possible for all the clients who choose to utilize our services. We take the time to study our clients’ businesses, what makes them tick, what their value proposition is, what their brand is all about, and ultimately, how our extraordinary team of writers can best serve them during their individual campaigns. Having background information such as this is extremely helpful for our writers and will allow them to produce the highest quality content possible throughout your entire campaign.
At the end of the day, the words that you publish on your website define your brand. Therefore, it is imperative that all of your copy be cohesive and functional toward your overall branding objectives. So, by enlisting Article-Writing.co to produce all of the copy for your website, what we can guarantee is that our timeless pursuit of tone and voice will help take your website and business to the next level and start you on a path to the earnings that will make your brand a force to be reckoned with in the marketplace.