Your home page is the first thing consumers see when they land on your website. Depending on their entry point, the header and footer area of the website is the most likely to be seen by every visitor, regardless of what page they enter from. Here's the top priorities for the best conversions:
Top Level Navigation:
Top Priorities for the Header area of your website:
Who you are - Your Logo
What you do - A Clean Navigation
Where you do it - "Servicing the X, X and Surrounding Areas
How to Reach you - Multiple Call to Actions for Various Consumers Immediate Needs
What other people Think of you
Obviously this depends on what services you sell and the order may be different depending on where you are located.
Indoor Air Quality
Primary Call to Actions:
Schedules Service, Schedule a Tuneup, Schedule Maintenance
Get an Estimate, Online Estimate, Free Quote
Apply for Financing
Sign up for Maintenance
Leave a Review, Send us a Love Note, Review Us on Google
Read our Reviews
Specials, Promotions, Sign up for Internet Specials
Sign up for Home Tips, Subscribe to our Newsletter,
Connect with us on Social Media for our Social Specials
Calculate your Savings
Talk to a Technician
Slider Content Ideas:
First and foremost, this area website should change year round. This may include investments in additional functionality, images, graphics design, etc. Plan for these as a part of a monthly budget for making ongoing changes to your website through our Website Admin Plan. Choose a set number of hours, use them monthly or let them accumulate and roll over for your seasonal changes. Click here to learn more options for making seasonal changes to your website.
Tagline (images of most recognized areas, communities, landmarks, building, place)
Call to Action
Body Content / Container Content Ideas:
Don't add too many containers (too much stuff) to your home page! It will slow your site down and reduce performance. Avoid 3rd Party Widgets as your site won't load until the apps website loads. Slow load times reduce the sites overall rankings and performance.
Our Services Highlighted, What we Do
Who We Serve
Why We Are Different, What our Customers Love About us, About Us
Apply for Financing
Videos (how to, customer testimonials, education)
Featured Customer Reviews
Links to Social Media Sites
We're Hiring/Job Board
Picture of Truck
Payment Options - Visa, Mastercard, American Express, Discover, Cash, Check, Apple Pay
Milestone 1: Startup - Clarity, Focus and Execution Remember this - Without Clarity, You cannot Focus, Without Focus, you cannot Execute without Execution, you cannot win! Help provide clarity so we can focus on the right things and execute the ...
Photos can serve as a great asset to your calls-to-action. They make it easy to humanize nand customize your messages for your brand and audience. Similarly, mobile and desktop devices can help make your action pop. If you have trouble locating ...
PROJECT TIMELINE DEFINITIONS: START DATE IS EQUAL TO: The date this agreement is signed and executed and initial payment is received. PROJECT LAUNCH DATE IS EQUAL TO: Date all Onboarding Forms are complete and sent to CI Web Group. ON BOARDING ...
Here are the following points that a Client is required to to Participate (which is = to Review, Feedback or Approval) in relation to your Website Design and Development Project: REQUIRED COMMUNICATION POINTS: COMPLETE ALL ONBOARDING FORMS - within 3 ...
11 Ways to Repurpose your Blog Content - Reuse and Recycle Content Without Messing Your Site’s SEO Let’s be honest: Blogging isn’t glamorous. It’s anything but. In fact, it’s one of the most thankless jobs in the world. That’s right. Blogging is a ...