Predicting Company Performance through Mindset and Page Count
We possess the capability to anticipate a company's annual sales and growth trajectory. While it might be challenging to believe, our extensive experience enables us to precisely gauge and project a company's annual sales and growth based on two fundamental factors: mindset and page count.
Page Count Analysis:
- A company with fewer than 10 pages likely generates less than a quarter-million dollars in annual sales.
- A website comprising 25 pages would suggest an estimated annual sales figure of half a million dollars.
- When a website expands to about 250 pages, the projected annual sales increase to $5 million.
- Furthermore, if a website has over 450 pages of meticulously optimized content, the anticipated annual sales escalate to $15 million.
Exceptions do exist, of course:
- Companies situated in small towns with a legacy since 1950.
- Enterprises primarily reliant on referral-based commercial work.
Nonetheless, it is advisable not to challenge this rule, as we have amassed numerous examples showcasing its consistency compared to the exceptions. Instances that defy this trend usually involve companies engaged in warranty work or installations for entities like Home Depot and Amazon, where low margins and negative reviews are prevalent.
The Underlying Logic:
The common misconception suggests that a company maintains a high page count and invests substantial sums in digital marketing due to substantial sales, amounting to $20 million or more. In reality, their financial success stems from adhering to the 12 Step Roadmap—effectively managing their mindset and executing the strategic approach, which entails:
- Amplifying successful strategies.
- Reallocating resources from underperforming endeavors to promising alternatives.
- Pioneering unexplored avenues for growth.
The Central Culprit of Failure: Mindset
Embarking on the journey of building a website and conquering Google's search algorithm to emerge as the preferred choice among countless competitors is undoubtedly challenging. Acknowledge the difficulty and choose positivity throughout this process!
Consider two companies navigating the same journey:
- One owner, reminiscent of my father's approach on the left, attains ongoing success.
- The other, reminiscent of my son's demeanor on the right, becomes disheartened and quits midway.
Both encounter the same daunting journey. Opt for the right mindset to yield the desired outcomes.
This perspective applies equally to projects that extend beyond the initially planned timeline. Here’s a good example:
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